I just picked this up on the latest popbitch:
>> Wire gives support to bras <<
How music promotion works - part 2
Wire have received a nice paycheck thanks to
I Don't Understand being used on a recent
Victoria's Secret advert. And how did that
come about? Someone at the lingerie company's
advertising agency was trying to download an
episode of The Wire TV series from a file-sharing
site, but accidentally ended up with Wire's
Read & Burn 01 album.